Welcome to Get Unruly on Substack!

I’ve been on Substack for a while now, and I’ll admit — it’s refreshing. It’s one of the few platforms that reminds me of the glory days of Tumblr: informed, curious, and full of people who care about what’s really happening in culture, not just the noise around it.

Since founding Unruly, the point has always been to speak to what’s actually happening, to document the shifts in creativity and culture from the inside. Over the years, we’ve told stories across various formats — culture essays, photobooks, digital series, and feature articles — each one in an attempt to make sense of the world we’re creating within.

This publication is the next step in that journey. It’s where we slow down to write, to share the thoughts, observations, and questions shaping our view of culture today. We’re not here to report the news, but rather, to think out loud. To talk about what we’re seeing, what we’re learning, and what it all might mean. Because as the internet leans deeper into chaos and performance, spaces like this feel like small acts of resistance, a return to reflection, to nuance, to honesty.

Welcome to Get Unruly. This is where we’ll write from the middle of the moment, as people living, working, and creating inside it.

With Love,

Tobi Efunnowo,

Editor in Chief, Unruly

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