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Is There Such a Thing as Healthy Competition?
Or are you just putting yourself under pressure?
Mar 20
•
Purple's Diary💜📖
2
2
How Nigerian Music Videos Grew Up in Time
The long, beautiful journey from VHS tapes to Grammy-winning visuals seen by the whole world.
Mar 16
•
Purple's Diary💜📖
4
1
2
The Long Game of Consistency
What does it actually take to build cultural legitimacy?
Mar 10
•
Purple's Diary💜📖
7
2
The Death of Shame in the Age of Virality
Has virality replaced accountability as the currency of relevance?
Mar 6
•
Purple's Diary💜📖
7
3
Studio Note 4: The Thinking Behind the Work
Why sophisticated thinking is what separates work that moves people from work that just looks good.
Mar 4
•
Tobi Efunnowo
5
1
1
February 2026
The Luxury of Digital Freedom: Who Can Actually Quit 9-to-5
Is “quitting 9-to-5” freedom, or just a new form of dependency?
Feb 27
•
Purple's Diary💜📖
7
1
2
The Exposure Paradox: Why Working for Free Costs Everything
Why does exposure still replace payment?
Feb 22
•
Purple's Diary💜📖
7
5
Not Being a ‘Perfect’ Fit
Who gets to decide what culture is when access to the room matters more than contribution?
Feb 19
•
Purple's Diary💜📖
9
2
4
Studio Note 3: World-Building in Brand Design
The best brands don't create guidelines, they create worlds with their own logic.
Feb 13
•
Tobi Efunnowo
15
1
4
Why Culture Terrifies Power
Observations on Bad Bunny, Asake, and the Fear of Uninhibited Joy
Feb 11
•
Tobi Efunnowo
6
2
4
When the DJ Became the Main Character
and the dance floor forgot how to move
Feb 8
•
Tobi Efunnowo
9
2
6
January 2026
Originality Is a Myth, and That’s Okay
Who Owns an Idea if Everyone’s Thinking It?
Jan 23
•
Purple's Diary💜📖
11
1
7
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